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for Riskified survey findings show that AI is already deeply embedded in the modern shopping experience, with nearly three-quarters of consumers (73%) using some form of AI to assist their journey. Many are enlisting tools like ChatGPT for product inspiration (45%), review insights (37%), and price comparisons (32%). Although only 13% have completed a purchase initiated by an AI assistant, seven in 10 shoppers express some level of comfort with the idea of AI making purchases on their

behalf. And as 58% plan to use AI tools for holiday gift shopping, retailers are entering what may be the first fully AI-driven shopping season — one that blends unprecedented consumer convenience with emerging forms of merchant exposure.